Inside the MotUS Business Expo
Why Gym Owners Are Marking Their Calendars for Nashville

If you’re a gInside the MotUS Business Expo: Why Gym Owners Are Marking Their Calendars for Nashville
If you’re a gym owner who’s serious about growth, culture, and community, then you might want to clear your schedule for September 29–30. The MotUS Business Expo in Nashville isn’t your typical business event. It’s more like a two-day power-up for your mind, your mission, and your momentum—with a little red carpet magic thrown in.
So what makes this event more than just another “conference”? Let’s break it down.
Connection
It all kicks off Sunday night with a relaxed rooftop gathering at the AC Hotel. No name tags. No pressure. Just real conversations, new friendships, and maybe even a few future collaborations.
By Monday morning, you're caffeinated and connected—ready to dive into Brew & Build and a lineup of classes designed for gym owners, by gym owners and experts who get it.
Sessions That Actually Matter
We’re talking…
- Unlocking your “Why” with Aaron Flaker—get ready to rethink your purpose and find fresh clarity.
- Crafting your gym’s brand or implementing EOS planning—choose your growth strategy with Austin Bayles or Kari Pickering.
- Making your gym more fun (and profitable!) with Gean Carilmons
- Exploring everyday ownership realities—from team selection drama to the best air fresheners (yes, really).
These aren’t vague motivational talks. These are strategic, specific, and tailored to the unique world of all-star and youth sports business.
Round Tables that Get Real
Let’s be honest—some of the best insights come from other owners who’ve been in the trenches. That’s why the round tables are a highlight. You’ll rotate through three raw, honest sessions covering:
- How others reveal team placements (and what actually works)
- Creative ways to streamline day-to-day operations
- What MotUS can do to support your gym’s future
Bring your questions. Bring your quirks. Bring your favorite vacuum recs.
Legendary Leadership & Financial Gameplans
Tuesday’s lineup includes a deep dive into building a legendary gym culture with Justin Carrier, mastering finances with Marc Pancratz, and designing smart gym layouts with Justin Stricklin. You’ll walk away with notes, ideas, and probably a to-do list you’re actually excited about.
And if you’ve ever felt the weight of leadership—Sierra Garvin’s “How Full Is Your Bucket?” will remind you why it’s worth it.
Monday Night = Red Carpet Vibes
What happens when you blend industry celebration with Nashville charm?
You get the launch party for The Pioneers of All Star Cheer, hosted at the Musicians Hall of Fame. With red carpet photos, cocktails, live music, and book signings, this event is more than a party—it’s a tribute to where we’ve been and where we’re going.
Come dressed to celebrate the sport that built your business.
Bonus Reason: The Prizes.
Let’s just say… you’ll want to stay until the end. The MotUS team is known for going big with giveaways. Rumor has it something unforgettable may be up for grabs.
Don’t Miss It.
The MotUS Business Expo is where ideas spark, businesses evolve, and lifelong connections are made. If you’re looking for a weekend that’s equal parts strategy, support, and celebration—Nashville is calling.
You can check out the full schedule and sign up here: https://www.joinmotus.com/business-expo
Your future self (and your gym) will thank you.








