Every Gym Owner Needs a Coach: The Power of Mentorship in Business

You coach athletes every day — pushing them, guiding them, helping them grow.
But here’s the truth most gym owners never hear: you need a coach too.
Running a cheer gym isn’t just about the sport. It’s about people, pressure, leadership, and running a business — all at once. And trying to navigate that alone can leave you feeling stuck, scattered, or straight-up burnt out.
That’s where mentorship changes everything.
Why Mentorship Is a Game-Changer
Even the best athletes have coaches. Why? Because support accelerates success. The same is true for gym owners. Mentorship helps you:
- Gain clarity when you're overwhelmed with decisions
- Avoid costly mistakes that others have already learned the hard way
- Grow with confidence instead of second-guessing every move
- Stay accountable to the goals you keep putting off
- Feel less alone in an industry that can often feel isolating
Mentorship isn’t a luxury — it’s a leadership tool
From Megaphones to Music: The Evolution Justin Witnessed
If any of these hit close to home, it’s time to seek guidance:
- You’re constantly busy but not making real progress
- You’re unsure how to grow without burning out
- You’ve hit a revenue plateau and don’t know how to scale
- Your staff feels disconnected or unmotivated
- You’re juggling 50 roles and losing the joy you once had
Sound familiar? You’re not failing — you’re just trying to do it alone
What a Great Mentor Can Help You With
Whether it’s a seasoned gym owner, a business coach, or a leadership program, the right mentor helps you:
- Set better systems so your business runs smoother
- Build a strong team without micromanaging
- Increase revenue with smarter, more strategic decisions
- Hold boundaries and protect your time and energy
- Lead with confidence — not fear or guilt
In short, a mentor helps you become the leader your gym needs.
How to Find the Right Mentor or Coach
Here’s what to look for:
- They’ve been where you are. Lived experience matters more than theory.
- They listen before giving advice. You want guidance tailored to your goals.
- They align with your values. Business success shouldn’t come at the expense of culture.
- They challenge you. Growth doesn’t happen in your comfort zone.
They support you. Not just your gym, but your journey as a leader
What Happens When You’re Coached Well
Success, in Justin’s words, is "any forward momentum that gets you closer to your purpose." Whether he’s building events, writing curriculum, or helping run NCA Nationals, he sees progress not as perfect outcomes, but as growth in motion.
“The end goal keeps changing. But each season gets us somewhere better.”
The Cheer Industry Through His Eyes
- You feel clear. Focused. Supported.
- Your team starts to reflect your vision.
- Your systems stop falling apart.
- Your numbers make sense.
- Your stress lowers.
- Your energy returns.
And your gym starts growing in ways that
feel right — not forced.
This isn’t magic. It’s mentorship.
The MotUS Lens
At MotUS, we don’t just believe in coaching — we live it. Every great leader needs someone in their corner. Someone who challenges your thinking, supports your growth, and keeps you aligned with your purpose.
Whether it’s through the MotUS network, our resources, or trusted partnerships — we’re here to remind you:
You don’t have to lead alone.
Key Moves to Make: Grow with Guidance, Not Guesswork
- Great coaches have coaches — mentorship is a sign of strength, not weakness
- You’ll grow faster, lead better, and feel less overwhelmed with the right support
- Don’t wait for burnout to seek guidance
- Choose mentors who align with your values and challenge your thinking
- Leadership is lonely — but it doesn’t have to be
Final Word
You were never meant to figure it all out on your own.
Your athletes get better because they have you. And you get better when you have someone, too.
Mentorship isn’t a sign that you’re struggling — it’s a sign that you’re serious about growing.
Because the best leaders don’t go it alone. They grow with a coach by their side.








