Embrace the power of social media to elevate your brand

Embrace the power of social media to elevate your brand
By: Arianna Patterson
Javonté and Arianna Patterson launched their new tumbling training business, Precision Tumbling, just five months ago. In that time, they have grown their social media page from 0 to over 2,800 followers and have trending videos with upwards of 100,000 views and interactions. Ari’s history in social media management has benefited the growth of their platform. In this post, she discusses some of the key steps she takes to promote Precision Tumbling.
Building a social media account for a brand-new business is a crucial step in establishing an online presence and connecting with potential customers. Before creating your social media accounts, clearly define your brand’s identity.
- What is your company’s mission?
- What are your key values?
- Who is your target audience?
- How do you stand out against competing companies?
Consistency in branding across all platforms helps in building recognition and trust.
Not all social media platforms are created for your target audience.
Select platforms that align with your clientele. In our experience, using Instagram and TikTok to promote reels that align with our teaching style has helped us book teams. On the other hand, Facebook generates more engagement for static posts such as flyers and announcements.
Content is king in the social media world.
Develop a content strategy that includes a 75% mix of captivating content, such as videos and quality photos, and 25% static information, such as flyers, promotions, and assignments. Ensure your content is valuable, relevant, and consistent with your brand’s voice.
It is important to remember that social media is not just about sharing your story; it’s about interaction. Respond to comments, messages, and mentions promptly. Engaging with your audience builds a community around your brand and fosters loyalty. So far, all of our leads have come through Instagram messaging! From there, we can navigate them to our website to see all of the services we offer.
Lastly, use relevant hashtags and keywords to increase the visibility of your posts.
Research popular and trending hashtags in your industry to reach a broader audience. Precision Tumbling uses #OnPoint🎯 and #PrecisionTumbling🩵 in every single one of our posts. In addition to those, we will tag tumbling drills, the skill name, and anything else that pertains to that video.
Regularly posting and consistent engagement will help with the speed in which you see your profile grow. Following these strategies has effectively helped build and grow our social media presence and we hope it helps your business reach and engage with a wider audience.

Arianna Patterson is the Co-Owner of Precision Tumbling, where she combines her passion for cheerleading with her entrepreneurial spirit. As an Allstar Cheerleading Director, Arianna brings energy, dedication, and expertise to her role for Precision, inspiring programs to reach their full potential.
Outside of her professional life, Arianna cherishes making memories with her family. She enjoys spending quality time with her husband and their identical twin daughters, creating lasting moments together.



