Mental Health in Cheerleading Gyms: Leading Without Burning Out
Lee Dominguez • May 9, 2025
Leading Without Burning Out
Running a cheerleading gym is a rewarding and high-energy endeavor, but it can also be emotionally and physically exhausting. Gym owners and coaches are not only responsible for business operations, training athletes, and building winning teams—they also carry the emotional weight of managing staff, meeting parent expectations, and maintaining a positive gym culture. Without proper mental health strategies in place, it’s easy to hit a wall.
Why Mental Health Matters in Cheerleading Gyms:
In the fast-paced world of competitive cheerleading, mental health is often overlooked. The pressure to perform, retain athletes, meet financial goals, and uphold gym standards can quickly become overwhelming. When gym owners and coaches neglect their own well-being, it impacts not only their personal lives but also the success and stability of their gym.
Mental exhaustion leads to burnout, poor decision-making, staff turnover, and ultimately, a lower-quality experience for athletes and their families. Creating a culture iwhere mental health is valued is critical for long-term success.
Warning Signs of Burnout in Cheerleading Gym Owners and Coaches:
- Constant fatigue and lack of motivation
- Emotional detachment from work or athletes
- Irritability and short temper with staff or parents
- Difficulty focusing or making decisions
- Physical symptoms like headaches or sleep issues
Strategies to Support Mental Health in the Cheerleading Industry:
1. Set Boundaries and Respect Your Time
It’s easy to get caught up in a "go-go-go" mindset. Set specific work hours, and communicate them to staff and parents. Respect your time off and create a routine that includes breaks, family time, and personal activities.
2. Delegate with Confidence
You don’t have to wear every hat. Build a reliable team and empower them with responsibilities. Use systems to handle administrative tasks like billing, scheduling, and registration. Tools like Jackrabbit or iClassPro can be game-changers.
3. Normalize Conversations About Mental Health
Talk openly with staff about stress and workload. Encourage transparency and vulnerability. Sometimes the best support is knowing you're not alone.
4. Invest in Personal Development
Attend conferences, join industry groups like MotUS, and connect with other gym owners. Learning from others and growing your leadership skills can reignite your passion and bring fresh perspective.
5. Create a Wellness Culture
Implement mental health days, team-building activities, or bring in guest speakers for staff development. Provide resources on self-care and encourage staff to use them.
Build a Business That Supports Your Health:
When your mental health is strong, you’re a better leader, coach, and entrepreneur. By prioritizing well-being, you create a more stable and inspiring environment for your athletes to thrive.
When you started your gym, it probably wasn’t just about trophies or tuition. You had a why — a purpose rooted in impact, growth, and creating a place where athletes could thrive. But let’s be honest — leadership gets heavy. Budgets. Burnout. Difficult parents. Staff challenges. The longer you’re in it, the easier it is to drift from your “why” and into survival mode. This is your reminder: leadership isn’t just about making it work — it’s about making it matter. The cheer gym leaders who create the biggest change are the ones who lead with heart What Leading with Heart Really Means Leading from the heart doesn’t mean being soft. It means being strong enough to care deeply. It looks like: Putting people over policies Leading with compassion — not control Seeing athletes and staff as full humans, not just roles Holding high standards, while offering understanding Leading with authenticity, not ego It’s not just about managing a program. It’s about inspiring one. Why Empathy Wins in the Cheer Industry Cheer isn’t like other industries. Our people are different — and so are their needs. Athletes are still growing. They need role models, not just instructors. Parents are deeply invested. They want to know their child is seen and supported. Coaches wear a thousand hats. They need more than instructions — they need belief. Empathetic leadership builds safety, trust, and motivation — which directly impacts loyalty, retention, and performance. Managing vs. Leading: Know the Difference Managing says: “Do this because it’s the rule.” Leading says: “Let’s do this because it aligns with who we are.” The difference? One controls behavior. The other inspires commitment. Gyms that manage get compliance. Gyms that lead build culture. 5 Ways to Lead from the Heart (Starting Now) Listen First Be the leader who asks questions and really hears the answers. Be Human Vulnerability isn’t weakness — it’s connection. Share your challenges, too. Hold Standards + Show Grace You can coach hard and still lead gently. Accountability lands better with compassion. Celebrate People, Not Just Performances Recognize kindness, effort, and growth — not just 1st place wins. Model the Values You Expect How you speak, respond, and lead sets the tone for your entire gym. The Legacy of Leading with Heart When you lead with empathy and intention: Athletes grow in confidence and character Parents believe in your leadership beyond the mat Staff find purpose and stick around Your values echo throughout your entire community This is how you build a gym people talk about for years — not just a season. The MotUS Lens At MotUS, we know the cheer industry doesn’t need more policies — it needs more people-first leaders . The gyms that last — the ones that retain, grow, and stand out — are the ones built on care, connection, and courageous leadership. You don’t need to lead louder. You just need to lead real. Key Moves to Make: Lead with Heart, Lead for Impact True leadership starts with empathy — not authority Show up human. Your people don’t expect perfection — they expect presence Leading from the heart inspires deeper loyalty, trust, and resilience You’re not just building teams. You’re building people Lead with intention, and your impact will outlast every season Final Word In the world of cheer, you don’t lead to be followed — you lead to serve . So serve well. Lead with heart. And build a gym where every athlete, coach, and parent feels seen, heard, and valued. Because the best leaders in this industry? They aren’t the toughest. They’re the ones who care the most.
If you’ve ever stared at an empty sub list the night before comp and thought, “I wish I could clone a few of our best parents,” this one’s for you. In this Quick Edge episode, Stacy & Casey go full morning-radio energy (someone call 99.8 FM) to unpack the surprisingly great upside of hiring parents—plus the non-negotiable boundaries that keep it healthy for the team, the staff, and their kids. Why hiring parents can be a win Parents are already invested. They show up, they care, and they understand your gym’s rhythm better than most new hires. When you hire the right ones, you get: Built-in buy-in: They want the program to thrive because their kid is in it. Culture carriers: They know “how we do things here” and can model it for new families. Community glue: They bridge staff and stands, translating decisions into plain English when emotions run high. What Makes a Team Bonding Activity Work Not all team bonding is effective — or fun. Use these filters to make sure your activities land: Make it Fun: If it’s forced or boring, it backfires. Keep energy high. Keep it Inclusive: Make sure every athlete, regardless of role or personality, can participate. Spark Communication: Look for games that require athletes to talk, listen, and collaborate. Connect to Cheer: Bonus points if the activity mirrors teamwork, timing, or trust. Switch It Up: Use a mix of physical, creative, and reflective challenges to keep it fresh. But you need bright, bold boundary lines Enthusiasm without structure turns messy fast. Before any parent clocks in, cover these: 1) Role clarity: Are they front desk? Team admin? Assistant coach? Spell out tasks, hours, who they report to, and where their authority starts/ends. 2) Travel & perks: Parents-who-coach still have kids-who-travel. Decide (in writing) what’s covered: Room stipend or shared room? Is their athlete’s travel ever comped? (Usually no; if sometimes, define when/how.) If a parent’s team performs during their child’s routine, team duty wins . No surprises later. 3) Confidentiality (zero tolerance): If they can see billing or rosters, they can never discuss another family’s info. Treat it like HIPAA for tuition. One breach = loss of role. 4) Communication channels: Parent-friends will text them about team placements, stunt groups, center spots… all the things. Give your parent-employee a script: “Thanks for reaching out—please email the program inbox so leadership can help. I can’t address team decisions via text.” Then require a quick FYI to leadership so you’re never blindsided. 5) Social boundaries: Friendly? Yes. Entangled? No. Skip the late-night room hangs, bar meetups, and bestie group chats with athletes’ parents. Professional distance protects everyone—including them. The spiciest question: should a parent coach their own child? Rare exceptions aside, the consensus here: avoid it. Even great coaches slide into one of two traps: Too soft: Perceived favoritism nukes team culture. Too hard: Over-correcting to “prove” fairness hurts the athlete and morale. If you can’t avoid it (small market, limited staff), put guardrails in place: another coach makes playing-time/role decisions, a third party handles team placements, and the HC-parent recuses themselves from disciplinary calls involving their kid. Hidden gotchas (and easy fixes) Schedule collisions: Their team performs while their kid competes next hall over. Decide now: the coach stays with the team; another trusted adult films the child’s routine and escorts them. Clear. Calm. No guilt. Parent DMs at 10:42 p.m.: Build a “cooling off” policy—no placement or score discussions until noon the next day, via official inbox only. “But we’re small—we can’t afford stipends.” Totally fine. Pay fairly for work performed , not parent status. If budgets are tight, be transparent: “We can offer X hourly and Y staff discount, but no travel coverage this season.” Mini policy swipe-file (steal this!) Confidentiality: “Access to customer accounts is for job duties only. Sharing any details—financial, roster, or travel—outside the office is grounds for immediate removal.” Dual-hat rule: “If you’re contacting staff about your child, state ‘Parent Hat On’ and use the parent support inbox. Coaching chats never include your athlete’s situation.” Game day priority: “If your coaching assignment conflicts with your child’s performance, team duty takes precedence. We’ll coordinate an approved chaperone/video for your athlete.” Social lines: “No alcohol with parents/athletes at events, no private rooms/hotel hangouts, and no team decisions via text/DM.” Culture is the multiplier Hiring parents works best when the gym’s culture is explicit : how we treat kids, how we speak to refs/judges, how we handle loss, how we celebrate wins. As Casey put it, you want parent-staff who calm the water, not churn it—people who can say, “I know the process; here’s why it’s fair,” and mean it. The bottom line Parents can be your best hires if you give them firmer rails than any other role. Define expectations, protect privacy, draw social lines, and keep communications centralized. Do that, and you’ll gain committed, culture-aligned adults who make your program stronger on and off the mat. Also, yes, we’re now accepting fan mail for the Stacy & Casey Morning Show . First segment: “Where do baby cats learn to swim?” (Answer: the kiddie pool. We’ll see ourselves out. 😅) Catch the full episode here: The MotUS Edge Podcast – YouTube: https://www.youtube.com/@themotusedge The MotUS Edge Podcast – Apple: https://podcasts.apple.com/us/podcast/the-motus-edge/id1786597546 The MotUS Edge Podcast – Spotify: https://open.spotify.com/show/63xUjmymxRiXHkSSEjlfOD?si=e5036453706148d9&nd=1&dlsi=02e897fb37a148ce
Cheerleading is more than routines, skills, and schedules — it’s about trust . Every flyer, base, and backspot relies on each other. And while technical training happens on the mat, real connection is built beyond it. Teams that bond off the floor perform stronger, recover faster, and stay committed longer. That’s where intentional team bonding becomes your secret weapon — not just for fun, but for building a gym culture that sticks. Why Team Bonding Builds More Than Chemistry A great cheer team isn’t just talented — it’s connected. Here’s what intentional bonding can unlock: Trust and Safety: Stunting success starts with trust. Off-the-mat connection builds safer athletes. Stronger Communication: Teams that know each other well communicate better under pressure. More Resilience: When mistakes happen, bonded teams recover instead of unravel. Higher Commitment: Athletes stick with the program when they feel they belong. Stronger Culture: Bonding activities reinforce the values that make your gym a great place to be. What Makes a Team Bonding Activity Work Not all team bonding is effective — or fun. Use these filters to make sure your activities land: Make it Fun: If it’s forced or boring, it backfires. Keep energy high. Keep it Inclusive: Make sure every athlete, regardless of role or personality, can participate. Spark Communication: Look for games that require athletes to talk, listen, and collaborate. Connect to Cheer: Bonus points if the activity mirrors teamwork, timing, or trust. Switch It Up: Use a mix of physical, creative, and reflective challenges to keep it fresh. Team Bonding Games That Build Connection Here are some favorite go-to’s for building trust and fun in the gym: Human Knot A classic. Athletes grab two different hands across a circle and work together to untangle. It’s messy, loud, and full of laughs — but also teaches patience and problem-solving. Trust Circle One athlete stands in the center of a tight circle and falls in any direction. The team gently catches and pushes them back. Builds literal and emotional trust. Cheer Scavenger Hunt Create a list like: “Make up a team chant,” “Snap a pyramid selfie,” or “Find something that represents teamwork.” Great for creativity, movement, and team bonding. Obstacle Course Relay Set up relay challenges with fun, cheer-related tasks — from balance challenges to holding a stunt for time. Builds teamwork under pressure. Two Truths and a Cheer Memory Each athlete shares two truths and one favorite cheer moment. The team guesses the memory. Simple, powerful way to connect beyond skills. Leadership Rotation Let athletes take turns leading a warm-up, drill, or game. Builds confidence and shows everyone’s role matters. When to Use Bonding Games for Maximum Impact Bonding shouldn’t be a one-off — it should be built into your gym’s rhythm: Season Kickoff: Set the tone for unity and trust from day one. Mid-Season Reset: Boost morale during long stretches of practice. Pre-Competition: Short bonding games can calm nerves and strengthen team focus. Celebrations & Events: Add meaning to parties, banquets, or big milestones. The Ripple Effect of Team Bonding When you build team chemistry intentionally, the results go beyond the mat: Parents notice. They see friendships forming and feel more connected to your community. Staff thrive. Coaching bonded athletes is more rewarding and more effective. Retention rises. Athletes stay where they feel supported — not just coached. Your gym reputation grows. Word spreads that your gym is where athletes grow and belong. What MotUS Believes At MotUS, we believe that a connected team is an unstoppable team. Bonding isn’t fluff — it’s a foundation. When athletes feel seen, heard, and included, they train harder, support each other more, and stay longer. You’re not just building teams. You’re building trust, character, and lifelong community Key Moves to Make: Build Teams That Feel Like Family Great teams are built off the mat, not just on it Strong bonds improve safety, resilience, and performance Use bonding games that are fun, inclusive, and cheer-connected Make bonding a regular rhythm — not a one-time event When athletes feel like family, everything changes Final Word Athletes may join your gym for the skills — but they stay for the connection. Team bonding is how you transform individuals into teammates, and teammates into a family. When athletes feel like they truly belong, they don’t just perform — they thrive.
You coach athletes every day — pushing them, guiding them, helping them grow. But here’s the truth most gym owners never hear: you need a coach too. Running a cheer gym isn’t just about the sport. It’s about people, pressure, leadership, and running a business — all at once. And trying to navigate that alone can leave you feeling stuck, scattered, or straight-up burnt out. That’s where mentorship changes everything. Why Mentorship Is a Game-Changer Even the best athletes have coaches. Why? Because support accelerates success. The same is true for gym owners. Mentorship helps you: Gain clarity when you're overwhelmed with decisions Avoid costly mistakes that others have already learned the hard way Grow with confidence instead of second-guessing every move Stay accountable to the goals you keep putting off Feel less alone in an industry that can often feel isolating Mentorship isn’t a luxury — it’s a leadership tool From Megaphones to Music: The Evolution Justin Witnessed If any of these hit close to home, it’s time to seek guidance: You’re constantly busy but not making real progress You’re unsure how to grow without burning out You’ve hit a revenue plateau and don’t know how to scale Your staff feels disconnected or unmotivated You’re juggling 50 roles and losing the joy you once had Sound familiar? You’re not failing — you’re just trying to do it alone What a Great Mentor Can Help You With Whether it’s a seasoned gym owner, a business coach, or a leadership program, the right mentor helps you: Set better systems so your business runs smoother Build a strong team without micromanaging Increase revenue with smarter, more strategic decisions Hold boundaries and protect your time and energy Lead with confidence — not fear or guilt In short, a mentor helps you become the leader your gym needs. How to Find the Right Mentor or Coach Here’s what to look for: They’ve been where you are. Lived experience matters more than theory. They listen before giving advice. You want guidance tailored to your goals. They align with your values. Business success shouldn’t come at the expense of culture. They challenge you. Growth doesn’t happen in your comfort zone. They support you . Not just your gym, but your journey as a leader What Happens When You’re Coached Well Success, in Justin’s words, is "any forward momentum that gets you closer to your purpose." Whether he’s building events, writing curriculum, or helping run NCA Nationals, he sees progress not as perfect outcomes, but as growth in motion. “The end goal keeps changing. But each season gets us somewhere better.” The Cheer Industry Through His Eyes You feel clear. Focused. Supported. Your team starts to reflect your vision. Your systems stop falling apart. Your numbers make sense. Your stress lowers. Your energy returns. And your gym starts growing in ways that feel right — not forced. This isn’t magic. It’s mentorship. The MotUS Lens At MotUS, we don’t just believe in coaching — we live it. Every great leader needs someone in their corner. Someone who challenges your thinking, supports your growth, and keeps you aligned with your purpose. Whether it’s through the MotUS network, our resources, or trusted partnerships — we’re here to remind you: You don’t have to lead alone. Key Moves to Make: Grow with Guidance, Not Guesswork Great coaches have coaches — mentorship is a sign of strength, not weakness You’ll grow faster, lead better, and feel less overwhelmed with the right support Don’t wait for burnout to seek guidance Choose mentors who align with your values and challenge your thinking Leadership is lonely — but it doesn’t have to be Final Word You were never meant to figure it all out on your own. Your athletes get better because they have you. And you get better when you have someone, too . Mentorship isn’t a sign that you’re struggling — it’s a sign that you’re serious about growing. Because the best leaders don’t go it alone. They grow with a coach by their side.
There’s something powerful about being in the right room. Not just a room full of people—but a room full of people who get it. People who’ve walked the late nights, the team drama, the budget stretch, the burnout. People who’ve figured out something you haven’t yet—and are willing to share it. That’s exactly what happened at the 2025 MotUS Business Expo in Nashville. And to everyone who showed up? You felt it A Weekend We Won’t Forget From the rooftop kickoff Sunday night to the red carpet book launch, from laughter-filled round tables to soul-shaking sessions—this wasn’t just a conference. It was a reset. A reminder. A reignition of why we started in the first place. We watched gym owners walk in carrying the weight of leadership—and leave carrying new friendships, fresh ideas, and real momentum. The Real Takeaways (That You Can’t Get on Zoom) Sure, the sessions were powerful: Aaron Flaker reminded us of the deep why behind everything we do. Austin Bayles and Kari Pickering gave us blueprints for branding and systems. Justin Carrier challenged us to build legendary culture, not just successful businesses. Sierra Garvin poured into our hearts with servant leadership. The Round Tables got hilariously real about air fresheners, team reveals, and what MotUS can do better. But the real magic? It happened in the margins. Over coffee. On lunch walks. During late-night talks where vulnerability met strategy. That’s the power of proximity. Why All-Star Style Looks the Way It Does Many say James Speed helped define the performance-forward, fast-paced, skill-packed style we now call All-Star. But it wasn’t about flash—it was about function. He didn’t have enough athletes who could do it all. So he built routines in compartments: Tumblers tumbled. Stunters stunned. Dancers danced. And with that shift, he ushered in a category-based mindset that still shapes choreography today. You show what you’re good at. You hide what you’re not.” Sound familiar? That’s All-Star. Why It Matters You can read all the books. You can watch webinars. You can follow social media accounts that give tips and tools. But nothing compares to being in a room where people aren’t just cheering for your success—they’re handing you the map to get there. Your environment either expands you or limits you. And this room? It was electric with possibility. Mark Your Calendar for 2026 If you missed it this year, you don’t have to miss out again. The MotUS Business Expo returns to Nashville September 27–29, 2026. And trust us—we’re going even bigger. More impact. More innovation. More connections that will change your business and your life. Put it in your calendar. Set the reminder. Start the budget line. Because getting in the right room might be the most important decision you make next year. See you in 2026. Same city. Bigger vision. Because who you learn from—and grow with—matters more than ever. ---- Experience the magic of All Star Cheer like never before! From dazzling red carpet arrivals to the powerful presentation of The Pioneers of All Star Cheer, this unforgettable event celebrated the legends, leaders, and trailblazers who shaped our industry. The evening closed with an exclusive moment from the author, sharing the stories and spirit behind the book that honors the past, present, and future of this incredible sport. Relive the night now on YouTube : @themotusedge https://www.youtube.com/watch?v=Alv9rJ46P4o
There’s something powerful about being in the right room. Not just a room full of people—but a room full of people who get it. People who’ve walked the late nights, the team drama, the budget stretch, the burnout. People who’ve figured out something you haven’t yet—and are willing to share it. That’s exactly what happened at the 2025 MotUS Business Expo in Nashville. And to everyone who showed up? You felt it A Weekend We Won’t Forget From the rooftop kickoff Sunday night to the red carpet book launch, from laughter-filled round tables to soul-shaking sessions—this wasn’t just a conference. It was a reset. A reminder. A reignition of why we started in the first place. We watched gym owners walk in carrying the weight of leadership—and leave carrying new friendships, fresh ideas, and real momentum. The Real Takeaways (That You Can’t Get on Zoom) Sure, the sessions were powerful: Aaron Flaker reminded us of the deep why behind everything we do. Austin Bayles and Kari Pickering gave us blueprints for branding and systems. Justin Carrier challenged us to build legendary culture, not just successful businesses. Sierra Garvin poured into our hearts with servant leadership. The Round Tables got hilariously real about air fresheners, team reveals, and what MotUS can do better. But the real magic? It happened in the margins. Over coffee. On lunch walks. During late-night talks where vulnerability met strategy. That’s the power of proximity. Why All-Star Style Looks the Way It Does Many say James Speed helped define the performance-forward, fast-paced, skill-packed style we now call All-Star. But it wasn’t about flash—it was about function. He didn’t have enough athletes who could do it all. So he built routines in compartments: Tumblers tumbled. Stunters stunned. Dancers danced. And with that shift, he ushered in a category-based mindset that still shapes choreography today. You show what you’re good at. You hide what you’re not.” Sound familiar? That’s All-Star. Why It Matters You can read all the books. You can watch webinars. You can follow social media accounts that give tips and tools. But nothing compares to being in a room where people aren’t just cheering for your success—they’re handing you the map to get there. Your environment either expands you or limits you. And this room? It was electric with possibility. Mark Your Calendar for 2026 If you missed it this year, you don’t have to miss out again. The MotUS Business Expo returns to Nashville September 27–29, 2026. And trust us—we’re going even bigger. More impact. More innovation. More connections that will change your business and your life. Put it in your calendar. Set the reminder. Start the budget line. Because getting in the right room might be the most important decision you make next year. See you in 2026. Same city. Bigger vision. Because who you learn from—and grow with—matters more than ever. ---- Experience the magic of All Star Cheer like never before! From dazzling red carpet arrivals to the powerful presentation of The Pioneers of All Star Cheer, this unforgettable event celebrated the legends, leaders, and trailblazers who shaped our industry. The evening closed with an exclusive moment from the author, sharing the stories and spirit behind the book that honors the past, present, and future of this incredible sport. Relive the night now on YouTube : @themotusedge https://www.youtube.com/watch?v=Alv9rJ46P4o
"What are you putting in the water up there?" – Jeff Webb When Jeff Webb, founder of Varsity, asked James Speed that question, it wasn’t about hydration. It was about influence. Because when you trace the roots of some of the most iconic names, programs, and ideas in cheerleading—you’ll often find yourself back in Louisville. Back with James Speed. In this episode of The MotUS Edge, James opens up about what it means to shape a sport from the sidelines, build leaders by design, and never let a locked gym door stop your mission. From Football Fields to Cheer Floors James didn’t grow up dreaming of being a cheerleader. He was a football player with strong grades, recruited to boost a college team’s GPA. But what started on the field led him to a bigger field of influence. And soon, he wasn’t just coaching teams—he was creating a culture. That culture? It birthed an entire generation of coaches, gym owners, and choreographers. Cheer Athletics. California All Stars. GymTyme. Jam Brands. Misty Hodges. Brad Habermill. Elaine Pascale. All roads lead back to the University of Louisville, and to the man who refused to settle for average. “I didn’t just say ‘do this because I’m in charge.’ I explained why—so they understood the process. That’s how leaders are built.” Creating Space—Literally The origin of GymTyme wasn’t about business. It was about survival. After constantly getting booted from university gyms, James took matters into his own hands. He opened GymTyme so his athletes had a consistent space to train. Slowly, he acquired every piece of equipment needed—on his own terms. “Nobody was going to tell me I couldn’t train my kids.” That space became more than a practice floor. It became a hub of innovation and a launchpad for careers. Why All-Star Style Looks the Way It Does Many say James Speed helped define the performance-forward, fast-paced, skill-packed style we now call All-Star. But it wasn’t about flash—it was about function. He didn’t have enough athletes who could do it all. So he built routines in compartments: Tumblers tumbled. Stunters stunned. Dancers danced. And with that shift, he ushered in a category-based mindset that still shapes choreography today. You show what you’re good at. You hide what you’re not.” Sound familiar? That’s All-Star. The Male Athlete Dilemma: Where Did They Go? One of the most pressing points in this episode is James’ concern over declining male participation in cheer. “We’re catering to one body type—one talent set. And we’ve left big boy stunters off the score sheet.” According to James, the shift in scoring has quietly removed an entire archetype of athlete. It’s not about ability—it’s about incentive. If routines don’t reward coed strength, coaches stop recruiting it. And when that happens, young men are left without a place in the sport. His solution? Rewrite the score sheet to revalue coed roles—not by requirement, but by incentive. “If we change the score sheet now, I guarantee you we can increase male participation by 25% in two years.” The Birth of Spirit Sports Spirit Sports began like most great ideas—inconveniently. Rain ruined their first event setup in Myrtle Beach. So James and co-founder Shannon Smith scrambled, relocated to a convention center, and pulled it off in 24 hours. From there, the vision grew. Spirit Sports wasn’t just a competition. It was an experience: Free tickets to amusement parks. Golf tournaments for dads. Super Bowl viewing parties. Low admission costs. “We wanted people to leave saying, ‘That was fun,’ not just, ‘That was fair.’” This people-first approach set the tone for what great events could feel like—and still influences how competitions are run today. AccuScore & The Simplicity of Fairness James doesn’t hate judging. He just wants it to make sense. That’s why he co-created AccuScore—to give coaches clarity and judges consistency. But he’s quick to warn: overcomplication kills confidence. Most judges are passionate volunteers, not full-time professionals. If they don’t have 40 hours a week to train on the system, the system has to be simple. “You can’t just brief the judges. You have to brief the coaches, too.” Transparency builds trust. And when both sides understand the score sheet, competition becomes growth—not conflict. A Legacy That Lives On Louisville. GymTyme. Spirit Sports. AccuScore. Hundreds of leaders launched. Thousands of athletes coached. James Speed didn’t just build teams. He built systems that build people. His advice for today’s coaches and gym owners? Don’t wait for perfect—just start. The first Spirit Sports was chaos. They made it work. Design for every body. Not every athlete will be elite. Make space for each to shine. Fight for clarity. In rules. In feedback. In communication. And above all: “This sport won’t last forever. Enjoy it now—and leave it better than you found it.” Listen, Learn & Lead Forward Catch the full episode with James Speed here: YouTube - https://www.youtube.com/@themotusedge Apple Podcasts - https://podcasts.apple.com/us/podcast/the-motus-edge/id1786597546 Spotify - https://open.spotify.com/show/63xUjmymxRiXHkSSEjlfOD?si=e5036453706148d9&nd=1&dlsi=02e897fb37a148ce
From the MotUS Edge archives: Dennis Werley (yes, the “meals with flames” guy) joins the crew with that rare combo of Southern charm, legal precision, and big-event vision that helped turn All-Star Challenge from a dream—and a single printer cartridge—into a movement coaches still talk about. Here’s the thing about Dennis: he doesn’t sell competitions; he sells moments. The kind that make athletes feel big, coaches feel seen, and even grumpy judges feel slightly guilty about their poker face. If you’ve ever left an event thinking, “That felt like something,” you’ve probably felt the Werley effect. Brand ≠ Backdrop (and other heresies) Dennis is allergic to vanity production. A backdrop is décor; a brand is a promise. That’s why All-Star Challenge leaned into full worlds—Clash of the Titans, Return to Atlantis, Battle Under the Big Top—where everything from the brochure to the trophy told the same story. He built trust the un-flashy way too: by flying in the very coaches who “create champions” to judge them. Country club rules applied—once you’re on the stand, you don’t trash the club. You protect the standard. It’s not nostalgia; it’s craft. The reason those events linger in your head isn’t the confetti—it’s the coherence.
There’s a moment every gym owner knows well. You’re standing in the middle of your facility—music blaring, athletes tumbling and stunting, staff asking questions, parents hovering, emails unanswered—and you think, This is my dream... so why am I so tired I could cry? That feeling? It’s not weakness. It’s not failure. It’s burnout —and it’s more common than anyone likes to admit The Hidden Cost of Caring So Much Gym ownership isn’t just about running a business. It’s about building dreams. And that level of emotional investment—while beautiful—can drain even the strongest leader if boundaries aren’t in place. You give everything: your time, your energy, your ideas, your weekends, your sleep. You show up for everyone—your athletes, your staff, your families. But who shows up for you ? Burnout doesn’t always look like shutting down. Sometimes it looks like: Snapping at people you love. Dreading the place you once adored. Feeling like no matter how much you do, it’s never enough. Lying awake wondering if you should walk away altogether. If any of this sounds familiar, you’re not alone. And you’re not broken. You’re just running on empty in a job that never truly ends. The Shift: From Hero to Human You’re not supposed to be the hero of everyone’s story. You’re supposed to be the leader of your own. And great leaders don’t just give—they build systems that allow their people, and themselves, to thrive. It starts with questions that are uncomfortable but necessary: Where am I doing everything myself because it feels safer than trusting someone else? What parts of my day are truly mine—and what have I let be claimed by everyone else? What do I need to feel human again—not just "on" all the time? Practical Ways to Lead Without Losing Yourself Here’s the truth: You can’t serve from an empty tank. But you can make changes—small at first—that refill it. Create “non-negotiables.” A daily walk. An hour without your phone. A standing appointment that isn’t cancelable—especially not by work. Delegate like your sanity depends on it. Because it does. Hire people not just to help—but to own parts of the business. Say no more often. Every yes to something small is a no to something sacred. Protect your peace. Schedule CEO time. Not coaching time. Not cleaning time. Not emergency-fixing time. Actual strategy, vision, and reflection time. Get around people who get it. Community is everything. Surround yourself with other gym owners, leaders, mentors—people who remind you you're not crazy for feeling what you feel. You Deserve to Love This Again Burnout is not a personal flaw. It’s a system problem. And systems can be rebuilt. You started this journey with a spark. That spark is still there—it’s just buried under responsibilities you were never meant to carry alone. You can run a gym and have a life. You can be a powerful leader without being constantly depleted. You can care deeply and still protect your energy. This is your reminder: You’re not just running a gym. You’re writing a legacy. Make sure it includes you in it—healthy, whole, and still in love with what you do.
Running a cheer gym is no small task. Between scheduling practices, managing staff, handling parent questions, and making sure athletes are thriving, the daily grind can feel overwhelming. In the middle of all that, it’s easy to forget one of the most powerful tools in your business owner toolkit: your network . Networking isn’t just about swapping business cards at a conference or adding another friend on Facebook. For cheer gym owners, networking is about building genuine relationships with people who can support, inspire, and challenge you — and who you can pour into as well. The old saying is true: your network is your net worth . In this blog, we’ll explore why networking matters so much in the cheer world, how to do it in a way that feels authentic (and not salesy), and the game-changing results it can bring to your business and community. 1. Why Networking Matters for Gym Owners When you own a cheer gym, you’re not just competing with the gym down the street. You’re competing with other sports, after-school programs, and even entertainment options like dance studios or club sports. In that competitive environment, relationships can make all the difference . Here’s what networking brings to the table: Shared Knowledge – Other gym owners have faced the same struggles you have: staffing issues, parent conflicts, growing pains, or financial hurdles. A strong network gives you instant access to collective wisdom. Collaboration Opportunities – Partnerships with nearby gyms, local businesses, or community organizations can open doors for events, sponsorships, or even shared resources. Emotional Support – Let’s be real: owning a cheer gym can feel isolating. Having a group of people who understand the unique challenges of your world gives you a lifeline when things get tough. Fresh Ideas & Innovation – Networking exposes you to new perspectives and strategies you might never come across if you stayed in your own bubble. Business Growth – A well-nurtured network naturally leads to referrals, new opportunities, and even doors opening for expansion. 2. Shifting the Way You See Networking For many gym owners, the word networking feels intimidating or even a little gross. You might picture a crowded conference where everyone is pushing business cards and elevator pitches. But networking — at least the MotUS way — isn’t about shallow connections. It’s about: Building relationships, not transactions. Leading with generosity. (Ask: What can I give? instead of What can I get? ) Investing long-term. Strong connections take time to grow but pay off in ways you can’t predict at the start. Think of networking as community-building. Just like you want your athletes to feel part of something bigger than themselves, networking allows you to feel part of something bigger than your gym. 3. The Formula for Staff Meetings That Rock So where do you actually go to connect with other like-minded gym owners, coaches, and business professionals? A few ideas: Cheer Conferences & Industry Events – These are goldmines for meeting peers who “get it.” Don’t just attend sessions; introduce yourself, ask questions, and follow up afterward. Local Business Associations – Chambers of commerce, small business meetups, and even entrepreneurial workshops are great for expanding your circle beyond cheer. Online Communities – Facebook groups, Slack channels, and MotUS-style collectives allow you to connect with people across the country who can share ideas and solutions. Vendor Relationships – Don’t overlook your uniform reps, event producers, and equipment suppliers. They work with gyms across the industry and often have valuable insights. Other Sports & Youth Programs – Networking with local dance studios, martial arts schools, or rec centers can lead to cross-promotions that benefit both sides. 4. How to Network Authentically The secret to effective networking is authenticity. Here are some MotUS-approved strategies: Listen more than you talk. People remember when they feel heard. Ask real questions. Instead of “So, what do you do?” try “What’s the biggest challenge your gym is facing right now?” Follow up quickly. A simple “It was great meeting you — here’s that resource I mentioned” email goes a long way. Add value before asking for value. Share an idea, make an introduction, or send an encouraging note before you ask for advice or a favor. Play the long game. Networking isn’t about instant ROI. It’s about planting seeds that grow into opportunities over time. 5. The Ripple Effect of Networking When you network with purpose, the benefits ripple out far beyond your own business. Your staff gains from the knowledge and strategies you bring back. Your athletes benefit from new opportunities, events, or collaborations you discover. Your parents feel more confident in your leadership when they see you plugged into the larger industry. The cheer community as a whole becomes stronger when gym owners share and collaborate instead of competing in silos. In short: when you win through networking, everyone around you wins too. 6. A MotUS Perspective At MotUS, we believe collaboration is the future of the cheer industry. Networking is the bridge that makes collaboration possible. By reaching out, sharing openly, and building relationships, you’re not just growing your gym — you’re helping to elevate the entire industry. Networking is not optional for cheer gym owners who want to thrive. It’s a core part of building a resilient, innovative, and supportive business. Key Takeaways Networking isn’t about sales; it’s about building authentic, lasting relationships. Strong networks provide shared knowledge, collaboration, support, and growth opportunities. Seek networking opportunities in the cheer world and beyond (conferences, local business groups, online communities). Lead with generosity and authenticity — give before you expect to receive. When you build your network, the ripple effects strengthen your athletes, staff, parents, and the industry as a whole. Final Word Your gym’s future is bigger than what happens inside your four walls. The people you connect with, learn from, and collaborate with will shape the way you grow — both as a business owner and as a leader. Don’t underestimate the power of your network. In the cheer gym world, your network really is your net worth.
